The use of artificial intelligence (AI) is showing revolutionary possibilities. An example is the...
This is how to attract Generation Z and Millennials
The trends in aesthetic treatments among Generation Z and Millennials show that these groups are increasingly open to cosmetic procedures and treatments. As a doctor, you want to help them in a good and responsible way, ensuring they make sustainable choices that will have a positive outcome as they age. It is important to understand what motivates them and how to address them with your services. In this article, we outline the trends and show how you can respond to it using the AI app from RealFaceValue.
Trends on facial treatments
For Generation Z and Millennials, we see the following 6 trends:
- Normalization and Acceptance
Aesthetic treatments have become more accepted and normalized, partly because of social media and influencers who openly talk about their treatments.
- Social Media and the Desire for Perfection
Platforms like Instagram and TikTok significantly influence how young people see themselves and their desire to look good in photos and videos.
- Awareness and Education
There is more (online) information available about the safety and benefits of aesthetic treatments, increasing trust and interest.
- Technological developments
Improvements in technology have made treatments safer, more effective, and more accessible.
- Self-care and Confidence
Aesthetic treatments are increasingly seen as a form of self-care that can boost self-confidence. The social aspect of facial treatments is also more important.
- Societal Pressure and Ideals
Exposure to photoshopped and filtered images on the internet and social media creates a drive to meet certain beauty ideals.It's clear that these young people are a significant target group for aesthetic treatments. Responding to these trends with an appealing approach and modern tools offers many opportunities for aesthetic surgeons and consultants.
Natural results and the use of AI
Generation Z and Millennials are known to have a strong preference for subtle, natural changes. Additionally, they are positive about the use of artificial intelligence (AI), having grown up in a digital age with many technological developments. They expect AI to help them make choices and improve the customer experience.
Research* shows that nearly three-quarters of Generation Z and Millennials have high expectations of AI's impact on new products and customer experience (both 71%). One in three believes AI makes the customer experience more relevant and personal.
How to appeal to Generation Z and Millennials
With the RealFaceValue app, you use the latest technology that allows you to your clients in advance what the possible outcome of a facial treatment is, with photorealistic simulations on their own face, within natural limits. This aligns with the desires of the young target group. By using the app, you and your client together make the choices that fit their own face best. By also showing the social impact of the change, they make more conscious, sustainable choices.
Become a modern clinic that attracts Gen Z and Millennials in your practise
Make use of the RealFaceValue AI app
