Perception driven consultation: what it is, and how it improves your revenues

In general, doctors take anatomy as the base of their treatments. Clients have questions or problems, doctors offer the solutions and decide what is best to do. It’s – basically - a transactional approach. But if you look at the social aspect of a face and take that as the base of your treatments, it is perception driven. And with this approach, there is so much to win! For you as a injectable consultant or aesthetic doctor it’s a new way of thinking. So Let’s look into this, and let us show you how it improves your revenues.

Perception driven: Ask the questions behind the question
Perception driven consultation is about really understanding what your client wants, and why. It’s important to try to open the conversation towards the social reason why people seek treatment. You can do that by asking the following question:

1. At what moment in time did you decide: ‘Now I have to go and make an appointment

You will hear about the social aspect:

• It was after the party and my friend told me: “you look tired”
• I was at a meeting, and my colleague said: “you look stressed”

When people hear these words over and over again, that brings them to your practise. That’s the social reason behind that decision. And then, there is another question to ask:

2. Why didn’t you come earlier to my office?

You will find out about their fears, like ‘does it stay natural’, ‘how will the result of the treatment look on my face’. 

With the answers on these tw questions, you will have all the important information on the table. Now by using the RealFaceValue app, you can show what treatments are best suited, what that could look like, and show social change.

An app based on Perceptive Intelligence
The app that we’ve built is based on Perceptive Intelligence, which is the ability to understand what you radiate to the world around you and to optimize that. The app allows us, for instance, to understand what exactly makes you tired and what treatments are best suited to optimize that to make you refreshed. The potential results that the app provides, feels very intuitive. Because it takes those social aspects of your face into consideration.

“Perceptive Intelligence – The ability to perceive, understand and optimise the way you are perceived (your first impression)”

 Your financial benefits
Perceptive consultation has al lot of financial benefits:

• The use of perceptual intelligence in aesthetic consultation leads to the introduction of new social and professional reasons to treatments, which has the potential to likewise motivate more men to undergo facials.
• The holistic approach, which by definition is related to using social appearance as a guide, allows for a broader approach with multiple different treatments on a regular basis.
• Because clients can see the potential impact of the treatment on their own face, there is less fear and doubt. Customers in doubt are more likely to be won over, which leads to more new clients.

 Free demo
Now you know why perceptive consultation is the way to go and how it will increase your revenues. Curious about our app? We are happy to show you how it works.

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