Questions and doubts clients have about aesthetic treatments

Jacques van der Meulen is an aesthetic plastic surgeon and CEO of Real Face Value.
His passion is the face and its influence on inter-human communication and connection.

As a surgeon his main quest is trying to achieve optimal appearance within natural limits, so that what you look like actually fits to and agrees with you. As an entrepreneur he visualises first impressions and analyses the social and economic impact of your face.

In this blog Jacques tells you what questions and doubts customers have about aesthetic treatments and how modern technology can help

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1. What reasons/questions do clients have when they come to an aesthetic clinic?

In my practise I see three different questions:

• They would like to have a specific treatment because they know somebody who had that treatment and they want to have the same. This can be a neighbour, a friend or even an influencer on social media.
• They are worried about a specific aspect of their face. For example they don’t like a wrinkles or eyelid and want a treatment for that.
• There is a social reason. People come to see us because they feel in a certain way. They feel they look tired or stressed all the time. 

2. Tell us more about the social reason for treatment. Why is that so important?

When you look at yourself in the mirror, most of us are critical. You look at things that you don’t like in your face. Which is very common. But when we look at other people, we see what they radiate. And what you radiate determines how people act and react.

 We have a primary part of our brain where the initial response is determined. Should I be afraid, or can I be friendly with you. And our secondary brain then acts on that. So if I decided that you look friendly, I will act friendly and we have a connection.

 So the interesting aspect of this social perception is that it goes far beyond just looking younger or more attractive. And I really believe that all doctors need to know more about the social impact of their treatments.

3. When people come to your clinic. Do they already know what they want?

Clients increasingly come to their first consultation well informed. Web searches and recommendations are an important source of information. Other people want more information first. Some people have been thinking about it for years, others take the step to our clinic faster. In all cases, it is important to ask them the right questions. To understand what they want, how they feel and what they expect. With that information you can give your clients the best advice, present them the best suited treatment. 

4. What is the biggest doubt clients have about treatments?

Clients want to improve their looks. But they don’t want to look essentially different. So the biggest doubt is: will the change look natural? We all know the stories or have seen photo’s about people who injected too much, did too much surgery. That’s off course not the result they are aiming for. 

Clients find it difficult to know what they can expect from treatments. They are worried that they lose themselves along the way. They are worried that they have a one-size-fits-all treatment that doesn’t suit them very well. Our app deals with that in a specific way. 

5. The app that you’ve built is based on Perceptive Intelligence. What is that?

Perceptive Intelligence is the ability to understand what you radiate to the world around you and to optimize that. The app allows us, for instance, to understand what exactly makes you tired and what treatments are best suited to optimize that to make you refreshed. So you get more security about what you can expect from a treatment.